PAVOI Amazon Storefront
PAVOI
brand
web
digital
OVERVIEW
Amazon is a difficult environment to design for. You are working within strict templates, competing with hundreds of similar listings, and trying to maintain a brand identity in a space that doesn't naturally support one. The brief was to design listing image sets, A+ content, comparison layouts, and storefront visuals that felt consistent with PAVOI's wider brand system while doing the job of selling clearly and quickly.
OUTCOME
Listing images were designed to work sequentially, each one covering a different aspect of the product: features, sizing, lifestyle, social proof. A+ content expanded on this with richer layouts, brand storytelling, and comparison modules designed to reduce purchase hesitation and improve conversion.
