Not Just Trash
Not Just Trash
brand
OVERVIEW
NotJustTrash are a sustainable fashion brand with a strong Depop following. The identity needed to feel nostalgic, inclusive, and recognisable: fitting for a brand built on individuality and second-hand culture.
OUTCOME
Accessible typography was prioritised alongside the custom logo. A palette this size only works if the colour relationships, contrast ratios, and combinations have been thought through carefully.
