PAVOI Digital Ads & Social
PAVOI
brand
digital
OVERVIEW
PAVOI had built a loyal Instagram audience of over 120,000 followers before I came on board. The brief was to evolve the social content, bringing fresh visual direction to feed posts, stories, and animated content across multiple campaigns, without losing what had already built that following.
OUTCOME
Feed posts were designed to stand out and hold attention. Custom animations built in Jitter, strong typography, and bold layouts gave each post a reason to stop on. Every piece was considered as a standalone design as well as part of a wider content strategy.
